Legal

Privacy Policy

Last updated November 9, 2026 · PlayCall, operated by Kivorent Inc.

This policy explains what information PlayCall collects when you use playcall.coach (the "Service"), why we collect it, who else touches it, how long we keep it and what control you have. The operator and controller of your information is Kivorent Inc., Ocean Springs, Mississippi ("PlayCall", "we").

Short version: we keep what we need to run your account and process your film, we use a small number of service providers to do it (Google for sign-in, Anthropic for the AI breakdown, a cloud object store for video, Stripe for payment, and our hosting provider), we keep your data until you delete it, and we never sell it.

1. What we collect

InformationWhere it comes fromWhy we have it
Name, email address, profile picture, Google account identifierGoogle, when you sign inTo create and secure your account and to contact you about it
Game film you upload, the clips and still frames we cut from it, and thumbnailsYouTo find the snaps and produce the play cards
Play cards, playbooks, team names and colors, notes, edits, which plays you selected, share linksYou, and output generated for youTo run the film room and show your playbooks
Usage records: games created, plays analyzed, upload sizes, model token countsGenerated as you use the ServiceTo enforce plan limits and understand our costs
Plan, Stripe customer and subscription identifiers, renewal dateStripeTo bill the Coach plan. We never receive or store your card number.
API tokens (stored only as a hash and a short prefix)You create themTo let the command-line tool act on your account
Technical logs: IP address, browser type, requested pages, timestamps, errorsYour browser and our serversSecurity, rate limiting, fixing problems

We do not use advertising trackers, third-party analytics cookies or fingerprinting. The only cookie we set is the session cookie that keeps you signed in.

2. How film is processed

When you upload a game, the video is stored in a cloud object store (currently Tigris, an S3-compatible service) in a location only your account can reach. Our worker downloads it, runs motion analysis to find snaps, and extracts a handful of still frames from each snap. Those frames, together with the game details you entered (team names, down and distance if available) and our football rulebook, are sent to Anthropic's Claude model through its API to produce the play card. We send frames, not whole videos, and we do not include your name or email in those requests.

Anthropic processes this data as our service provider under its commercial terms, which do not allow it to train models on API inputs or outputs. We do not use your film or cards to train or fine-tune any model either.

3. How we use information

  • To provide the Service: sign you in, store and process your film, build and show playbooks, serve share links you create.
  • To bill you and to apply plan limits.
  • To keep the Service secure and working: rate limiting, abuse prevention, debugging.
  • To contact you about your account: receipts, important changes to the Service or to these terms, replies to your messages. We do not send marketing email unless you ask for it.

We do not sell personal information, and we do not share it with anyone for their own marketing.

4. Who else sees it

  • Google (sign-in): confirms who you are and gives us your name, email and picture. Google's own privacy policy governs what Google does with your sign-in.
  • Anthropic (AI model): receives still frames and play context, as described above.
  • Tigris (object storage) and Fly.io (hosting and database): store and run the Service. Data is stored in the United States.
  • Stripe (payments): handles card details and subscriptions; we receive customer and subscription identifiers and billing status.
  • People you share with: anyone with a share link you create can see that sheet (team names, date, play cards and notes) until you revoke the link. Share pages do not show your name or email.
  • Authorities, where the law requires it, and a successor if Kivorent Inc. is sold or merged, in which case this policy continues to apply to your information.

5. How long we keep it

We keep your film, cards and account information until you delete them. Deleting a game removes its video, frames, thumbnails, clips, cards and share links. Deleting your account removes all of your games and your profile and cancels any subscription; copies in routine backups expire on their own short schedule after that. Usage and billing records needed for tax and accounting are kept for the period the law requires, without the film. Technical logs are kept only for a short period.

6. Your choices and rights

  • See and change your name and defaults on the account page; download any playbook as JSON from the film room.
  • Delete games from the film room, or delete your whole account from the account page. Deletion is immediate and cannot be undone.
  • Revoke share links and API tokens at any time.
  • Depending on where you live you may have further rights, such as to access, correct, export or delete your information or to object to certain processing. Write to us and we will respond within 30 days. We do not discriminate against anyone for exercising their rights.

7. Children and student athletes

The Service is for coaches and is not directed to children. We do not knowingly create accounts for anyone under 18. Game film naturally shows players, some of whom may be minors; you are responsible for having the right to upload it and for following your school's or league's rules about film. We process film only to produce diagrams of plays and do not identify, tag or build profiles of individual players.

8. Security

Film is uploaded and served over HTTPS and stored in a private bucket with time-limited links. Sessions use signed, HttpOnly cookies. API tokens are stored only as hashes. Access to production systems is limited to the people who run the Service. No system is perfectly secure; if we learn of a breach that affects your information we will tell you without undue delay.

9. Changes

If we change this policy we will update the date at the top and, for material changes, tell you by email or with a notice in the Service before the change takes effect.

10. Contact

Privacy questions or requests: support@playcall.coach, or by mail to Kivorent Inc., Ocean Springs, Mississippi, United States. Our terms of service cover the rest of the relationship.